Member Since: 04-27-2018
Google doesn't use CTR, click through data, to rank their search results. But of course, Google posted something that is driving huge confusion again around the topic.
looking at this quote from Google page
Again, I really do not think Google uses CTR for core ranking. They use it in a limited way for personalized search based on the previous query. They do use it to evaluate how their search ranking algorithms are performing. But CTR is not used in real time to adjust the search results otherwise.
Feb 22nd 2019 at 9:11 AM